From magazines to newspapers, print advertising is changing now more than ever before. It works, especially among older demographics, but readership shifts and new competition from tablets mean your ad strategy must closely match consumer behavior.

Mediassociates not only plans print based on the latest demographic media usage studies, but we help you manage tracking systems to ensure that responses from each title are measured and the mix is constantly optimized. Bascially, Print planning and buying services include Newspaper Magazine, FSI, Remnant print, National, regional and hyper-local, Direct response tracking & Performance measurement.

The world of video screens is being revolutionized by the web, tablets, and smartphones. Mediassociates plans integrated “screen buys” that include the best of traditional TV advertising (broadcast, cable, satellite and direct response) with blends of emerging digital video formats.

The goal is not only to improve audience targeting and reduce costs, but to leverage the rising trend of concurrent media usage – where audiences watch big-screen TVs and play with mobile devices in their hands at the same time. Basically, TV planning & buying services include audience segmentation, Audience media usage analysis, Broadcast television, Satellite television, Cable television, National, regional, local and hyper-local TV & Television performance measurement.

Sound is still huge. With people listening to news and music everywhere from cars to gas stations to running treadmills, radio remains a rich format – but must be planned and measured carefully for optimal results. Infytech combines years of experience in radio with the latest data on ratings, consumers and formats to define audio schedules that drive brand lift and response.

We add creativity and innovation to your schedules, nail value-add and program integration, and offer sophisticated direct-response tracking for ongoing campaign improvements. Radio planning and buying services include FM radio, AM radio, SiriusXM satellite radio, Site-placed radio, Direct response & Performance management.

If you are not sure which best plan suits your own business, please feel free to Contact us. We can help you find the best-customized plan as per your requirements and Business.