I. Performance Cookies
Also known as analytics cookies, these collect data about your visits in a unique and autonomous manner. We get the aggregate numbers and trends through its report. Eminenture allows third parties to set these cookies so that we understand and analyze our audience and improve its web experience accordingly. As we use Google Analytics- a web analytics service by Google, Inc., the search engine uses performance cookies. Whatever these carry inside, it is transmitted to & and stored on Google servers in the United States. If you have activated anonymisation, your IP address will be truncated within the European Economic Area. The whole IP address is transferred to the Google server in only exceptional cases. We encode or anonymise your IP address before sending it to Google servers. The search engine uses it on behalf of the operator of our website so that it can (a) measure the use of our website (b) create report on web activities for operators, and (c) provide web operators with other pertaining to web activity & internet usage. Google does not use your IP address information other than analysis of your web experience. You may prohibit the use of cookies by adjusting its settings on your browser. It’s noteworthy that restricted cookies disallow the use of full functionality of our websites. Alternatively, you can prevent the vulnerability of Google Analytics by downloading & installing its Opt-Out Browser Add-On for your current web browser via
II. Functionality Cookies
We may draw your preferences for operational settings on our websites via these cookies. It bars you from resetting the preferences every time when you browse our site. Let’s say, you mostly browse videos on our websites. These ones recall optimum video streaming speed or volume setting or the sequence in which you look at the comments on one of our forums. These do not identify you as an individual.
III. Social Media Cookies
These cookies allow third party organisations to recognize you when you access our websites through social media credentials. The third party organizations may serve their own purpose through them. They may show up ads and content from us when you visit its websites or access applications. Besides, if you use social sharing button or widget on our websites, that button records your action for serving its own purposes
You may discover more about every social media channel’s privacy and data protection policy to understand (a) how it uses cookies, (b) how it tracks you from our sites, (c) how to control such cookies & buttons.
IV. Targeting / Advertising Cookies
These cookies record anonymised movement patterns on a website, which helps to customize banner advertisements as per your interest. We keep these details completely anonymous and t draw statistical analysis only. We do not store your personal data. Neither do we use it for retargeting technology, as it is subjected to the applicable statutory data protection regulations. We are also associated with companies that reach out to the visitors who haven’t visited our websites before. These don’t target you individually. Rather, a variety of other data, like behaviour across websites, information about individual devices and IP addresses, helps them to show up advertisements.
V. Session Cookies
These cookies live as long as a web browsing session stays active. These files link your browsing actions with our website during the web journey and later, get expired with the ending of that session. The user navigates secure parts of the web page through their assistance.
VI. Persistent Cookies
Unlike session cookies, the persistent cookie gets stored when the browsing session terminates. Being on the user’s device, it helps to recognise the preferences or actions of the user. It serves a variety of purposes, such as storing the language and regional preferences of the user at the end of each browsing session. Moreover, we access the services of the third party analytics service provider for getting deep with cookies to know about users’ behavior so that his experience could be more improved and convenient next time.
Besides, it helps us to know what type of content the visitors like. This knowledge helps us to figure out what sort of content to be targeted with. By default, the settings of the browser allow acceptance to cookies, which you may change or access to delete existing cookies. This is a way to prevent future cookies from being accepted by default. We would like to inform that disabled cookies may disallow access to certain parts and functions of our website. If you need to know about cookies in details, click here.
VII. Third Party Cookies
These cookies are insight providers, which is based on users’ web experience. We run targeting advertising campaigns on these insights, upon measuring the effectiveness of our campaigns. These files guide us on how to make our ads more relevant to users. The third parties use them to drill information about users’ browsing activities, like page visits, links clicked and downloaded content etc., on our website. The third party websites and their network websites display our adverts, which are based on your browsing history of our website. If you don’t want to receive those advertisements, you may set preferences on our partner websites. Or, you may also visit Network Advertising Initiative or Digital Advertising Alliance websites to do so.
Why Do We Need Third Party Cookies?
As aforesaid, the aim of these cookies is to track and fulfil online-advertising purpose. We track third party companies’ website, like Adobe, Google, Facebook, LinkedIn, YouTube & Twitter for achieving the following purposes:
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Website Analytics
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Show targeted, relevant advertisements
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Show integrated videos on Eminenture.com
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Tag Management to personalize website experience
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Measure effectiveness of web presence & advertising programs
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Advertisements for retargeting users of Eminenture
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Re-purposing advertisements to visitors of Eminenture